VCs name the future of work startups that will boom in 2020 – Business Insider



The future of work has arrived. Samantha Lee/Business Insider

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  • As the coronavirus crisis forces people to work remotely, tools that help them stay connected and productive are booming in popularity.
  • We asked a select group of VCs to name enterprise startups that could take off this year as a result of the changing work environment.
  • Each investor named two “future of work” startups: one in their portfolio, and one company they admire but have no financial interest in.
  • Visit Business Insider’s homepage for more stories.

The coronavirus outbreak has changed not only where people work from, but how they work and what tools they use.

Already, apps like Zoom and Slack have seen huge increases in usage in the past few weeks, as users grab onto ways to stay connected in their work and personal lives while social distancing.

The urgent need for better work tools could catapult some enterprise startups into the pantheon of unicorn startups, as their users multiply and venture capital investors jump to fund them.

We wanted to find the startups that are already transforming the future of work, defining the new ways in which people are doing their everyday jobs. We reached out to a select group of venture capitalists with enterprise bets in their portfolios and asked them to name the startups that are positioned to have very good years.

When we spoke to each investor, we set some ground rules for participation: 

  1. The VC had to tell us about one startup in their portfolio. After all, they had enough conviction in the company to write it a check.
  2. We also asked them to name one “future of work” startup where they have no financial interest. Those are the companies they’re closely watching, maybe with a bit of envy.

Their nominations cover all aspects of work, from processes like recruiting and onboarding to products such as video conferencing, chatbots, and email.

Here are the 30 startups they named, listed in alphabetical order:

Airtable: A smart spreadsheet app with a cult following in tech

Howie Liu Howie Liu is the cofounder and CEO of Airtable. Airtable

Startup: Airtable

VC: Benjamin Ling, Bling Capital

Relationship: Investor

Total funding raised: $170 million

What it does: Airtable is a cloud-based spreadsheet tool. It lets users build their own custom apps without any coding.

Why it will boom in 2020: Airtable, which was last valued at $1.1 billion, has found a fanbase that uses it for everything from project management to spreadsheets. Ling said Airtable is “redefining the way users interact with spreadsheets, databases, calendars, etc. in a more flexible and extensible way.”

In 2020, Airtable is expanding into new engineering and sales and marketing centers in the San Francisco Bay Area and Austin, Texas, respectively, as the company looks ahead to its next phase of growth. 

BeyondHQ: Full-stack support for opening satellite offices

Madhu Chamarty BeyondHQ Madhu Chamarty, BeyondHQ Founder & CEO BeyondHQ

Startup: BeyondHQ

VC: Hunter Walk, Homebrew

Relationship: No financial interest

Total funding raised: $1.9 million

What it does: BeyondHQ helps startups build and staff up satellite offices in new locations, outside of big tech hubs.

Why it will boom in 2020: As the cost of living in Silicon Valley only increases, companies are already thinking about hiring elsewhere. Walk said his firm is seeing more and more of its portfolio companies think about setting up multiple headquarters at earlier stages to attract the best hires.

“Companies like BeyondHQ will make this a snap,” Walk said. 

Charthop: An automated org chart

Ian White Charthop CEO Ian White is the founder and CEO of ChartHop. ChartHop

Startup: Charthop

VC: Dasha Maggio, Felicis Ventures

Relationship: No financial interest

Total funding raised: $5 million

What it does: A management app that aims to modernize and automate a company’s organizational chart, making the whole process more transparent.

Why it will boom in 2020: The company is trying to bring transparency to an aspect of running a company that is typically opaque and difficult to analyze. Maggio said that “people-data, especially organizational structure and design, is one of the final frontiers of company-data.”

Allowing companies to analyze that organizational data and use it for company planning is a “game-changer,” she said. It raised its seed round of funding last September and has been steadily gaining more traction since.

Cleo: A support system for working parents and their families

Sarahjane Sacchetti Cleo Sarahjane Sacchetti is the CEO of Cleo, pictured here with her children. Cleo

Startup: Cleo

VC: Kristin Baker Spohn, CRV

Relationship: No financial interest

Total funding raised: $40.3 million

What it does: A parental benefits app that partners with companies to offer services and advice for working parents.

Why it will boom in 2020: Cleo bills itself as filling a gap between what healthcare plans offer employees and what everyday working parents need to be successful at work and at home.

Now, as many parents and caregivers are having to work from home while also caring for their children, Spohn thinks the need for this kind of support will only grow. She also has faith in the company’s newly installed chief executive, Sarahjane Sacchetti, “leading the company into its next phase.” 1-click video chat toolkit for developers cofounders Nina Kuruvilla, left, and Kwindla Kramer are the cofounders of


VC: Katie Jacobs Stanton, Moxxie Ventures

Relationship: Investor

Total funding raised: $7 million

What it does: makes it easy for websites to add video-chat integration. 

Why it will boom in 2020: As much of the global workforce starts working from home, it’s not surprising that video chat is booming. Stanton said will explode because “they could be to video what Stripe is for payments.” was also nominated for this list by another investor, Jenny Lefcourt, a partner at Freestyle Capital.

“I thought 2020 was their year before COVID-19 but now, as you can imagine, every company needs video chat capabilities as soon as possible — and doesn’t want to take their communities and traffic off-platform to do Zoom, Google Hangouts, etc.,” Lefcourt said.

Deel: Payroll for remote teams

Alex Bouaziz Deel Co-founder and CEO Alex Bouaziz is the cofounder and CEO of Deel. Deel

Startup: Deel

VC: Ryan Hoover, Weekend Fund

Relationship: Investor

Total funding raised: Undisclosed

What it does: Deel is a payroll service for businesses working with remote contractors around the world. It handles contracts, payments, and taxes in one interface, and takes the hassle out of complying with local labor laws.

Why it will boom in 2020: “Many startups are likely breaking local laws when they hire contractors in other countries, and understandably so,” Hoover said. “Compliance with local laws is difficult to understand and follow. Deel simplifies all of this.”

Since Hoover’s firm invested, Deel has seen double-digit growth month-over-month, and now has hundreds of customers in more than 150 countries.

“As distributed working continues to rise, they’re in an excellent position to capitalize on this macro trend,” he said.

Doctor on Demand: An app for virtual healthcare visits

Hill Ferguson Doctor on Demand Hill Ferguson is the CEO of Doctor on Demand. Doctor on Demand

Startup: Doctor on Demand

VC: Karan Mehandru, Trinity Ventures

Relationship: No financial interest

Total funding raised: $165 million

What it does: Doctor on Demand is an app that connects patients and doctors for virtual medical and mental health visits.

Why it will boom in 2020: With the coronavirus crisis already stretching the healthcare system, telemedicine has become an essential tech to alleviate some of the pressure, Mehandru said.

He added that already in the last few years, new legislation has allowed more people to access care through an app. Now, a sense of urgency around the coronavirus outbreak will establish telemedicine as part of a “new normal.”

“Doctor on Demand is sitting squarely as a company that is positioned to benefit immensely from these trends and events,” Mehandru said.

Drift: A smarter, more personal chatbot for businesses

David Cancel Drift David Cancel is the cofounder and CEO of Drift. Drift

Startup: Drift

VC: Shruti Gandhi, Array Ventures

Relationship: No financial interest

Total funding raised: $107 million

What it does: Drift is a conversational marketing and sales app that helps convert web traffic into sales meetings. Its chatbot uses artificial intelligence to make interactions feel more personal.

Why it will boom in 2020: “Drift can help you manage your customers with less people 24/7,” Gandhi said. “The employees can all be remote and global and can answer customer requests from anywhere.”


Fellow: A meeting agenda software

Aydin Mirzaee Fellow Aydin Mirzaee is the cofounder and CEO of Fellow. Fellow

Startup: Fellow

VC: Dasha Maggio, Felicis Ventures

Relationship: Investor

Total funding raised: $6.5 million

What it does: Fellow is an employee-management software that makes meetings more effective by organizing notes, action items, and feedback.

Why it will boom in 2020: “Everyone says people are a company’s most important asset,” Maggio said, “but until now, managers haven’t had actionable tools. We loved that Fellow created a beautiful product built for managers and believed they were onto something big based on how quickly they were expanding within organizations.”

“As more and more companies rapidly shift to working remotely, it’s critical to have great tools to stay productive, connected and in sync. Fellow enables teams to do just that,” Maggio added.

Guru: A better knowledge database

Guru cofounders Rick Nucci Mitch Stewart Rick Nucci, left, and Mitch Stewart are the cofounders of Guru. Guru

Startup: Guru

VC: Jake Saper, Emergence Capital

Relationship: Investor

Total funding raised: $38 million

What it does: Guru uses browser extensions and Slack plugins to make sure the information that workers need to do their jobs “finds them wherever they need it,” according to Saper.

Why it will boom in 2020: Saper thinks they are “poised for continued acceleration in 2020 because they are critical to helping distributed teams get work done.” The investor added, “as more companies shift to distributed work, Guru will become increasingly critical to effective collaboration.”

Hone: Online classes for leadership development

Hone cofounders Tom Griffiths Savina Perez Tom Griffiths, left, and Savina Perez are the cofounders of Hone. Hone

Startup: Hone

VC: Jomayra Herrera, Cowboy Ventures

Relationship: Investor

Total funding raised: $3.6 million

What it does: Hone lets companies offer their employees live, online training on topics like diversity, conflict management, and team-building, that they can stream from anywhere.

Why it will boom in 2020: Given the rise of distributed teams, Herrera said companies are eager to make available more remote learning tools for their employees. “The pace of moving to a more flexible workforce is only accelerating,” Herrera said, “and Hone is in a great position to support teams as they need accessible and scalable learning solutions.”

Hone was also nominated for this list by Jake Saper of Emergence Capital, who is not an investor.

“Hone has developed a robust platform on top of Zoom that allows world-class trainers to access and interact with organization managers world-wide,” said Saper, whose firm backed Zoom before its initial public offering. Hone has “great early customer champions and are poised to scale quickly in 2020.”

Incredible Health: A recruiting service for hospitals

Incredible Health Iman Abuzeid Rome Portlock Iman Abuzeid, left, and Rome Portlock are the cofounders of Incredible Health. Incredible Health

Startup: Incredible Health

VC: Jomayra Herrera, Cowboy Ventures

Relationship: No financial interest

Total funding raised: $17.4 million

What it does: Incredible Health is an online recruitment tool for hospitals to hire nurses through automation.

Why it will boom in 2020: Herrera said that customers who use the tool have been able to reduce the time it takes to hire from 90 days to 30 days on average.

“With the projected shortage in nurses in the US, Incredible Health plays an important role in ensuring hospitals are well positioned to fill job vacancies with high-quality candidates quickly,” Herrera said. 

Invisible: A way to automate the most boring and mundane parts of work

Francis Pedraza Invisible CEO Francis Pedraza is the CEO of Invisible. Invisible

Startup: Invisible

VC: Masha Drokova, Day One Ventures

Relationship: Investor

Total funding raised: $9 million

What it does: Invisible lets businesses offload some of their most repetitive tasks, like posting job descriptions across the internet or following up on sales leads, to free up their employees.

Why it will boom in 2020: Drokova said currently, workers spend at least 69 work-days a year completing mundane tasks. Invisible wants to reduce the time people spend on administrative work. 

“More than ever, knowledge workers’ time is best spent on strategy, identifying new markets, building and maintaining customer relationships,” Drokova said. “Time-consuming reporting and administrative work is less valuable, and Invisible enables companies to easily outsource these tasks and give back time to teams for high-value work.”

Level: A dental care insurance plan that works simply for employees

Level engineer Etan Zapinsky CEO Paul Aaron Paul Aaron is the founder and CEO of Level. Level

Startup: Level

VC: Hunter Walk, Homebrew

Relationship: Investor

Total funding raised: $3.8 million

What it does: Level aims to cut through bureaucracy with a dental plan that makes finding a provider easy and offers price transparency. The employer only pays for the care its employees use.

Why it will boom in 2020: “What happens when a team of ex-Oscar, Square, and Uber folks reimagine what corporate benefits should be? You get Level,” Walk said. “Starting with dental benefits, Level is improving employee healthcare by offering a new way to find, manage, and pay for care.”

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Linear: A better bug-tracker

Karri Saarinen Linear CEO Karri Saarinen is the cofounder and CEO of Linear. Linear

Startup: Linear

VC: Semil Shah, Haystack and Lightspeed Venture Partners

Relationship: No financial interest

Total funding raised: $4.2 million

What it does: Linear’s workflow software helps developers streamline their projects, tasks, and bug-tracking, to help them work faster and more efficiently.

Why it will boom in 2020: Linear has a “beautiful, opinionated design that’s trying to own a very important demographic and information flow inside companies: how software is actually planned and developed and deployed,” Shah said.

Miro: A virtual whiteboard for distributed teams

Andrey Khusid Miro CEO Andrey Khusid is the founder and CEO of Miro. Miro

Startup: Miro

VC: Sonali de Rycker, Accel

Relationship: Investor

Total funding raised: $26.3 million

What it does: Teams can build and develop ideas from anywhere using Miro’s virtual whiteboarding software.

Why it will boom in 2020: “Miro is a collaborative whiteboard platform for distributed teams,” de Rycker said. “It helps companies work in real-time or asynchronously on an infinite canvas for product development, user experience and design, strategy, projects, and mind mapping.”

“As teams are increasingly distributed across small and large organizations, companies lack the tools to collaborate in a remote context which made us really excited about Miro’s proposition,” de Rycker added.” “It’s impressive to see such high organic adoption rates with 3.5M million users already and more to come!”

Miro was also nominated for this list by another venture capitalist, Talia Goldberg of Bessemer Venture Partners. She is not an investor.

Notion: An “OS for startups”

Notion Executive team Notion’s leadership team includes Ivan Zhao, cofounder and CEO, left; Camille Ricketts, head of marketing, second from left; Lillie Martin, customer success manager, second from right; and David Tibbitts, product marketer. Notion

Startup: Notion

VC: Arun Mathew and Sonali de Rycker, Accel

Relationship: No financial interest

Total funding raised: $70.9 million

What it does: Notion aims to be an “all-in-one workplace,” where teams can write notes, track projects, build spreadsheets and databases, and get organized.

Why it will boom in 2020: “Notion is one of the fastest-growing tools for managing notes, tasks, and internal memos within teams. It works just as well as a personal note-taking app, as well as a central repository of information for teams,” de Rycker said.

“It’s no surprise that they hit 1 million users in less than three years — a beautiful example of product-led growth, as the company was bootstrapped until recently,” de Rycker said. “They seem to make their way into companies before they realize, as employees just sign up with corporate credit cards, and before they know it, everyone is hooked.”

Notion just raised $50 million in new funding in a round led by Index Ventures that valued it at $2 billion.

Outreach: Sales engagement software

Manny Medina Manny Medina is the cofounder and CEO of Outreach. Outreach

Startup: Outreach

VC: Karan Mehandru, Trinity Ventures

Relationship: Investor

Total funding raised: $238 million

What it does: Outreach’s software for sales reps uses artificial intelligence to provide analytics and automate repetitive tasks that are part of closing a deal.

Why it will boom in 2020: Mehandru said he was convinced to invest based on three factors. First, he said that most midsize and large companies are seeing “massive tailwinds” for outbound and targeted efforts to make new sales.

“Second, Outreach is the first system of action and engagement that allows end users, like sales reps and customer success reps, to scale themselves and do better work, as opposed to competing products that report activities to management. It truly is the operating system for sales, which in turn, is the growth driver of the economy,” he said.

Mehandru said he’s also excited by the team at Outreach, which has scaled revenue from single digit millions to more than $100 million in the last four years.

“In 2020, as enterprises brace for a new normal where travel is curbed and sales reps can’t get on airplanes, Outreach is a shoe-in for a product that allows salespeople to continue their activities, automate their daily activities, and continue delivering value to prospects and customers worldwide,” he said.

Overview: A smart camera that detects defects in machinery

overview austin appel chris van dyke russell nibbelink Austin Appel, left; Chris Van Dyke, center; and Russell Nibbelink are the cofounders of Overview. Overview

Startup: Overview

VC: Shruti Gandhi, Array Ventures

Relationship: Investor

Total funding raised: Undisclosed

What it does: Overview’s first product is an intelligent camera that learns how wire and cable manufacturing machines are supposed to work, so it can identify any bugs or errors in production in real time.

Why it will boom in 2020: “Overview uses computer vision to enable factories to operate equipment remotely and autonomously,” Gandhi said. “Intelligent cameras enable remote monitoring and the ability to run parts of the factory remotely — highly relevant in today’s environment.

She added: “Overview is trying to push future of work principles to an older more established industry, which couldn’t be done even a few years ago, before powerful AI-driven computer vision became more ubiquitous.”

Parabol: An app for giving feedback on meetings

Jordan Husney Parabol CEO Jordan Husney is the cofounder and CEO of Parabol. Parabol

Startup: Parabol

VC: Semil Shah, Haystack and Lightspeed Venture Partners

Relationship: Investor

Total funding raised: $4.9 million

What it does: After a virtual meeting ends, the attendees can give anonymous feedback on how effective the meeting was, as well as discuss next steps.

Why it will boom in 2020: “Parabol had been growing organically across a range of small and huge companies, as teams became more distributed,” Shah said. “In 2020, organizations obviously are now forced to adapt to a new mode and medium of work, so Parabol will be a great choice for agile teams.”

Skilljar: A better way to onboard customers

Sandi Lin Sandi Lin is the cofounder and CEO of Skilljar. Sandi Lin

Startup: Skilljar

VC: Rajeev Batra, Mayfield

Relationship: Investor

Total funding raised: $20.1 million

What it does: Skilljar’s software helps businesses show new customers how to use their products, and could help them drive product adoption and customer retention higher.

Why it will boom in 2020: “Skilljar enables companies to do customer training at scale and delivers huge return on investment,” Batra said.

He added: “Customer training will move online rapidly and become incredibly important to keep customers and make them successful. This will be even more important as customers are distributed and won’t be traveling much. Given our people first approach we were drawn to Sandi’s vision for the market. She prides herself as a lifelong learner and started Skilljar with the vision that everyone deserves to reach their highest potential through proper training of products and services they use in their work life.”

Tandem: A virtual office for remote teams

tandem cofounders Tim Su, Rajiv Ayyangar, Bernat Fortet Tim Su, left; Rajiv Ayyangar, center; and Bernat Fortet are the cofounders of Tandem. Tandem

Startup: Tandem

VC: Jenny Lefcourt, Freestyle Capital

Relationship: No financial interest

Total funding raised: $8.7 million

What it does: Tandem brings the ease of sitting huddled around the same computer to employees working from anywhere. Its software lets remote teams see what apps their coworkers are working in and quickly jump on a video call, with screen-sharing, to collaborate.

Why it will boom in 2020: “I think Tandem is beautifully positioned for the future of work,” Lefcourt said. “They are a virtual office for remote teams,” as opposed to software that’s designed for employees in the same office but enables remote workers to participate.

She said like, a video chat startup that is in her firm’s portfolio, Tandem was “in great shape for 2020 in my opinion before, but even more so now.”

Tandem was also nominated for this list by three other venture capitalists, Sonali de Rycker of Accel, Katie Jacobs Stanton of Moxxie Ventures, and Masha Drokova of Day One Ventures. None are investors.

Textio: An intelligent text editor

Kieran Raw Kieran Snyder is the cofounder and CEO of Textio. Textio

Startup: Textio

VC: Mallun Yen, Operator Collective

Relationship: Investor

Total funding raised: $36.5 million

What it does: Textio edits a company’s job postings to help it attract more diverse candidates, highlighting jargon and language that could be alienating.

Why it will boom in 2020: “Words have power, and today’s savvy businesses know they’ve got to optimize their words in order to reach your intended audience and attract more customers,” Yen said.

However, the company is perhaps more exposed to market forces than some of its peers, because its business relies on helping organizations hire new employees. The coronavirus crisis has caused unprecedented mass layoffs and furloughs — causing turbulence that has also hit Textio itself. In March, Textio also laid off 20% of its staff, or 30 employees, GeekWire reported.

Wheel: A staffing agency for telemedicine companies

Wheel Founders 1_compressed Michelle Davey, left, and Griffin Mulcahey are the cofounders of Wheel. Wheel

Startup: Wheel

VC: Kristin Baker Spohn, CRV

Relationship: Investor

Total funding raised: $16.1 million

What it does: Wheel fills a need for telemedicine companies that need to scale their clinical workforce, while also providing opportunities to clinicians who want to continue working but crave the freedom and balance of remote work.

Why it will boom in 2020: “At the heart of all healthcare delivery, it’s human professionals who provide the care. These clinicians, nurses and doctors, are ‘on the front lines’ of patient care — and also absorbing the most risk in these emerging digital care ventures,” Baker Spohn said.

“2020 is the year for Wheel because the current public health crisis is not only showing the power and importance of virtual care and triage, but also rapidly accelerating its adoption by patients and healthcare providers,” she added.

1Password: A master password keeper

1password Dave Teare, left; Jeff Shiner, second from left; Roustem Karimov, second from right; and Sara Teare are the cofounders of 1Password. 1Password

Startup: 1Password

VC: Arun Mathew, Accel

Relationship: Investor

Total funding raised: $200 million

What it does: A password manager that can store and remember passwords so users can store all their passwords securely and prevent breaches. 

Why it will boom in 2020: 1Password was self-funded for 14 years before it got its first investment, in the form of $200 million in Series A funding from Accel last November. It’s also notable for being a mostly all remote workforce since it started. Those are two things that made the company stand out to Mathew, and why he thinks it will boom this year.

“As we’re increasingly seeing the world’s workforce shift to distributed teams, 1Password gives companies the peace of mind to know their data is secure no matter where their employees are located,” he said.